How the Internet has Changed The Buyer- Seller Relationship

This white paper discusses the impact the Internet is having on the sales process of industrial and technology products and services.

In this download you will learn:

• The role of the Sales rep in the Internet era
• The difference between Consultative Selling and Inbound Marketing.
• How the sales process has changed and what to do about it.
• The role of content strategy in today's sales process.
• How the website has become the linchpin of the sales process.